What are the Radio Advertising Rates in Kenya
There are limitless advertising techniques available for any business to survive the neck-breaking competition. These methods are used to entice attention to the people, stimulate interest, feelings, form desire, respond, and effect what individuals feel or recollect.
The market consists of many product and service providers; using the right and proven advertisement techniques make your products and services competitive on the market and lead to sustainable sales.
Finding the best advertising techniques that work for your business or organization requires some experimentation and may vary according to the nature of your product or service.
Advertising is a marketing tactic used by organizations to make potential buyers aware of the product or service. We are most familiar with the media adverts such as advertisements onscreen, but there are more advertising tools that organizations can use. Read more on these techniques.
The advertising techniques in use today
By using a celebrity
This involves using a famous person or public figure to endorse the product or service. The reputation of the spokesperson is key. An example of this technique in the application is a Kenyan athlete selling shoes in a Nike Store in Nairobi.
It involves persuading others to use the product because other people are using it, therefore, the target audience should join the crowd. It is effective for people who don’t want to be different from the crowd.
For example, telling people in an organization to purchase the same brand of mobile phone because everyone in the organization is using that brand.
Here, words that are popular with consumers are used. Examples of buzzwords are pure, fat-free, natural, light, and organic. For example, in Kenya, most cooking fat products have the label, "cholesterol-free".
Facts and figures
Involves the use of statistical information to prove that a product is superior. For example, a product having a label that nine out of ten families use the washing detergent.
It entails complementing the consumer. It implies that the consumer has a good sense to buy the product. For instance, the statement 'you would be smart to buy our product' can capture your attention and make you purchase the product.
This is a statement that is so general and sounds like a fact but it has no real advantage over the competition. For example, saying that our hair shampoo smells different on everyone yet the fragrance varies.
This is an advertising technique that tries to scare the customer into buying the product. For example, it is the only margarine that gives you vitamins. That is protection from diseases.
Involves the use of words that make the customer have strong feelings about the product. For example, "Made in Kenya" label on a dairy product.
This is whereby condescending words are used when talking about competition in the market. For example, saying your competitor has little experience.
When something is repeated several times, it tends to stick in our minds. In this technique, the product name is repeated at least four times.
In this case, the advertisement tries to convince you that their product is a status symbol. For example, having a prominent person drive a manufactured car during the launch.
Testimonial This is when someone you trust and respect says the product is good. An example is a doctor claiming a particular drug for a headache is the best treatment.
Here, the manufacturer continues claiming that experience is the key to their success. For example, a brewer in Kenya claiming they have brewed their beer for over one hundred years.
This is associating a symbol with a product. This usually helps the target audience to relate to your product or service emotionally.
New advertising techniques
Pop up advertisements, Flash advertisements, Banner advertisements, Branded chat rooms, and Sponsored websites are the new emerging advertisement methods that are coming to take over due to the advancement in technology in the whole universe.
Types of advertisement
Advertising is the process of communicating with the customer about the product or service, to make the customer develop an interest in buying. A successful advertising campaign will attract customers and increase sales.
It can indorse your corporate to an extensive variety of clients. In the country, companies can residence advertisements in the Daily Nation and Standard Newspapers.
Journal Publicity in an expert periodical that can grasp the goal marketplace rapidly and effortlessly.
Radio has a wide coverage when compared to other forms of electronic media in Kenya. Uncertainty your goal marketplace heeds to a specific posting, the unvarying announcement will upsurge the number of your clients.
Television announcements consume the benefit of vision, comprehensive, undertaking, and tint to encourage a client to purchase goods from your firm.
Almanacks tilt industries by designation or group. The connected almanacs consume the main benefit as compared to copy almanacs.
Outside and transportation
Outside announcements can be ciphers by the edge or cryptograms at sporting arenas such as the Safaricom announcements in Safaricom National Stadium. The outside announcement can be exclusive, particularly at major sites.
Straight mailing, sets, and flyers
Straight mailing means lettering to clients unswervingly. It is lucrative as soon as the leaflets are directed to a correspondence catalog.
This is another lucrative method to entice novel clients. One can spread a world-wide viewer at a little rate. Numerous clients study products beforehand determining whom to purchase on or after.
Advertising techniques social mass media are flattering prevalent with numerous companies because of the potential customers present on social mass media stages like Twitter, Instagram, WhatsApp, and Facebook. You should, therefore, combine the above online and offline advertising techniques for successful marketing efforts.
Indeed, advertisement has grown and customers are being reached to buy the products. Radio advertisement also is one of the ways most businesspersons use to advertise goods and services that they produce from their companies. Due to this, suppliers and buyers may want to know the rates and the charges that they may want to use to use this technique as a means of product promotion. Different radio stations have emerged in Kenya that can be used to advertise goods and services. And these radio stations advertise at a different rate.
Some of the radio stations that one can use to advertise in Kenya
The love for radio is real in Kenya. In the matatu, in the house after work, or even when working in your shamba, your radio will always be the best companion. This explains why we have many Kenya radio stations.
Most people living in urban canter may be wondering how one can listen to the radio continuously when there is TV. But if you travel to rural areas, you can't help but marvel at how popular radio is in these areas and how many people depend on their radios for information.
1 FM Kenya
One FM broadcasts on a frequency of 97.1fm live from Nairobi. It is your go-to station if you are looking for great local content since the radio station plays a lot of local Kenyan music.
The independent radio station is dedicated to providing local African content with a touch of some international news. The question of who owns one FM Kenya was answered after its ownership was transferred from Homeboyz. Its new owner is KosgeiAlex.
98.4 capital FM
Capital FM is one of the most favorite radio stations, especially for music lovers. This station has a vast coverage with clear signals. It has a wide listenership throughout the country.
It is loved by many because of its variety of music genres and entertaining talk shows. If you are looking for a station with the best top 40 pop, hip-hop or soul music, then tune into 98.4 capital FM.
Classic 105 FM
Many people, especially urban dwellers know about Classic 105. The station is famous for its morning talk show host, Maina Kageni alongside Mwalimu King'ang' i. Maina has a way of keeping listeners engaged with his controversial topics on women and issues affecting women in general. Classic is available at a frequency of 105 FM. It airs in English and offers education to entertaining programs. It touches on stocks exchange, loans, business news, and current affairs. Classic 105 offers you a mixture of everything.
This is a leading radio station that broadcasts in Kenya. It controls a quarter of the listenership in Kenya which is almost 21 percent. It is available in all parts of the country and owned by royal media services. It is available in Nairobi at a frequency of 106.7. In Nakuru, it airs at 100.5fm, Mombasa 97.3 FM, and in Kisumu at 97.6fm.
Athaini FM is available on 99.2 FM. This local Kamba station is a commercial medium for entertainment and information. It has a large age group of both informed and informed audiences aged between 18 years and 50 years.
It is one of the leading gospel radio stations in Kenya. Just as the name suggests, Hope FM is a station that brings hope to believers. It has a huge following, especially of Christian believers. It is available on 93.3fm Nairobi.
This is a Swahili radio station available on a frequency of 93.6fm. It is a very famous station broadcasting interesting programs. This private station has some of the best radio presenters who attract a huge following.
This is an English radio station in Kenya owned by Royal Media. It’s available on 96 Mhz and is a favorite with most listeners in urban areas.
It is available on 97.5 FM frequency. It is owned by Radio Africa group which is a major media giant in Kenya.
This is the official national radio station that airs in sawahili.92.9fm. It has listenership in all parts of the country considering that it was the first radio station in Kenya.
Available on 97.9 FM. It is a Luhya vernacular radio station with a massive following in the western part of Kenya. It is the leading radio station in this region With so many radio stations to choose from, there is no reason to stay bored.
The above are a few radio stations that one can use to make an advertisement.
The advertising rates by radio stations in Kenya
Radio relics the important means of publicity in the country notwithstanding Internet admittance being the reckless development manufacturing in the country’s marketplace.
More 67 percent of the nation’s populace usages the Internet, thanks to the increase of smartphone ownership, which is the preferred way to access the Internet, but this has not seen consumers abandon radio.
As a result, in 2015, revenue from radio advertising was $313 million (Sh32.2 billion) but is expected to rise to $342 million in 2016, $372 million in 2017 and $497 million in 2021, according to a new report by PricewaterhouseCoopers (PwC) on the entertainment and media outlook in Africa: 2017-2021.
At the same time, Internet advertising revenue was $100 million in 2015 and is expected to rise to $120 million in 2016, $141 million in 2017 and $227 million in 2021.
n Kenya, marketers have been forced to switch their strategies and spend on radio advertising since it is the most common entertainment platform in the country, especially rural areas. More7.5 million homes own radios, of these, 5.5 million are in countryside parts and 1.9 million in city midpoints while 3.2 million others have television sets.
As of March 2017, there were 178 radio stations according to the Communications Authority of Kenya. These provide a wide audience reach for rural areas in particular where more than 65 percent of the country's population lives and vernacular radio stations are popular thus advertisers can also benefit from targeting by locality. Additionally, given how much time we spend in traffic in matatus on Kenyan roads which mostly play radio music and the growing
Attractiveness of online radio at work, consumers are exposed to a lot of advertisements and sponsored content using radio presenters." Indeed, radio giveaways in Kenya have become a popular concept, with almost every radio station promoting one.
Audiences are encouraged to listen to a particular presenter or program to win a prize; it eventually leads to growing radio listenership and even loyalty to that radio station, presenting an opportunity for advertisers seeking an attentive and large audience.
For Kenyan brands seeking to increase their consumer base in all demographics, radio advertising might just be the preferred mode. Below are some merits of a radio advertisement.
Issues of marketing interest. Public opinion would like to see ads that are relevant to their needs, interests, and concerns. Otherwise, these goods and facilities are just not involved in listening.
Radio stations will help you overcome this problem by enabling you to call contextually in your marketing. Each station aims to highly specific audiences and allows you to do the same. Just choose the stations that suit the customer's profile to produce outstanding performance.
In comparison to Television, radio doesn't need, make-up and planning work for anyone. All that is required to make an amazing ad is a decent script, a camera, and a nice glass of wine.
Radio advertisements come in at a far smaller rate than commercials planned for tv shows without charging for the preparatory bells and whistles. It holds more capital in your wallet and provides a greater return on spending for ads.
Radio advertisements take only three weeks to make most of them up and run. There is also radio accessible to support you when you choose to align the advertising for an upcoming advertisement.
Nevertheless, the need for your camps for immediate content could not be supported by TV and print advertisements. Keep on the radio instead to make sure you hit the airwaves when you want all of your campaigns.
Radio is a method that approaches individuals wherever and when they are most open to target ads. They often settle in as they drive on the spot or as they love at home.
When you go out, relax and hear, your fancy interacts with radio advertisements to make you see how the promoted goods and services will be found in your own life. This allows your ads to strike a chord and encourage your listeners to get involved.
Replicates Your Public
Radio individuals who reside specifically in their broadcasting region consider their news stations as members of their culture. The on-air individuals create lifelong connections with their representatives of the community through their specially crafted live programming.
Through employing local DJs for their shows to advertise your company, you will allow the most of such close links. The public trust in the person who influenced your brand will help to build your company's loyalty.