Top 50 Most Selling Products in Kenya
Entrepreneurship in Kenya is growing every day as people join the business world creating brands that consumers need to meet their wants and needs. This is a good thing because it reduces being dependent on importing goods from other countries. However, some business people succeed to market their goods which end up being extremely popular and consumers buy the product/brand/model in large quantities from all over the country.
Business people need market intelligence on fast selling consumer goods to help the create brands that are unique and still sell out. The following are the most bought products in Kenya:
The Corona Virus pandemic has brought about the need for applying preventive measures. Tailors and textile industries have taken the opportunity to produce masks from reusable cloths that is more affordable to the common ‘mwananchi’ rather than the imported ones which are not reusable.
This is more economical to Kenya as well as everyone is able to acquire a mask mostly after the government made it compulsory to ensure prevent measure due to the pandemic.
a.) Mobile phones
Kenya has a huge market of the mobile phones industry. Every year we witness phones being launched and they never lack customers. Kenyans are actually embracing the new trends moving from cellphones to smartphones since they are obviously more developed.
Moreover, mobile phones comes along with other fast selling accessories such as earphones, batteries, and screen protectors for smartphones, simcards as well as phone covers.
b.) Safaricom Services
M-PESA being a Kenya’s top mobile payment super brand is the most used service all over the country. People use it for business and personal transactions, as well as acquiring airtime which is more
In the recent years most of the homesteads have acquired TVs and some are advancing to more modernized ones to keep on trend.
With the developing technology many university students and business people buy laptops (hp, Lenovo, Apple etc.) in Kenya making it one of the hot products.
Just like phone they also keep advancing with superior features. There is increasing demand of cameras as people always want to take pictures in events such as birthdays, weddings among others. Also with the growth of modelling industry and other media purposes cameras are in demand.
f.) DJ Equipment & Sound Systems
Kenya has a growing rate of DJs having that there are even DJ training programs and schools. However with the increasing rate of DJs there is also a demand of DJ equipment such as Pioneer DJ and Numark equipment.
In addition, people love listening to music in their homes for example the young youths living in rented houses thus increased need for home sound systems.
Clothes are basic needs to every human, in Kenya they are ever selling. In the currents world people wears clothes based on occasions, weather and fashion things that ever changing thus clothes will always in demand.
Kenya also imports a lot of second hand clothes from foreign countries (USA) popularly known as ‘mitumba’ having large markets like Gikomba most Kenyans opt to buy them as they are cheaper compared to ready-made clothes.
Stuff such as watches, necklaces, earrings, nose rings, sunglasses and all kind of jewelry are easily bought in Kenya.
Sunglasses- people in the sunny areas like Coast will wear sunglass to protect their eyes from direct sunlight, others will buy themselves glasses to look fashionable.
Shape wears come in different styles and designs and are worn mostly worn by celebrities as well as women to enhance their body figures. However, becoming common to all Kenyan beauties the shape wear market has become popular and is easily available to the consumers.
Every month we see expectant women around us therefore it evident that maternity wear will always be in high demand. In the current decades, women want to look fashionable even with their baby bumps thus the maternity business is always delivering to their customer’s needs.
They make comfortable and trend maternity dresses as well as prenatal workout clothes to allow flexible movements during exercising.
Cosmetics and Make-up Kits
The purchasing power of beauty trends is growing as time goes, in Kenya you can easily access saloons, beauty parlors and fashion stores. Out of every 10 women 9 used makeup making it essential as they have made it their daily routine.
This becomes an advantage to sellers as they don’t have to do much convincing for the product to be bought rather it is a necessity to ladies. Cosmetics are always on demand making millions of money but the market is large thus as a business person you should find unique ways to be outstanding.
Women hair and hair products
Hair products companies from shampoo, hair food, hair extensions, and beads among others are one of the most selling products in our country. Salons in Kenya pockets a handsome pay due to the need of women to stay smart and fashionable at the same time as there are always new hairstyles as well as hair products and ladies just can’t wait to try them out.
Ladies spend fortunes to make their hair, a good example being in Kenya a synthetic hair extension market was said to have an estimated net worth of Kshs.25 billion.
As the popular saying goes, ‘shoes give people the first impression about’. Nevertheless, people are always buying shoes to keep up with fashion and remain trendy but women are known to be the greatest customers.
This is because in Kenya, men can be comfortable with just 3 pairs of shoes but women will always need more shoes so as to keep on fashion as well as matching their outfits.
They include products like baby diapers, sanitary towels, tissues, oral care, bath and shower products. These are some of the essential products that people will always need in their normal lives thus they are always on demand.
This industry actually takes up an average of about 3% of the country’s household consumption budget.
With rising incomes, changes in diets and urbanization there is high demand of dairy products in Kenya. This has led to increased opportunities for entrepreneurs to increase production of dairy farming thus pocketing more money. Milk output has led to increased availability of protein commodities through organizations like dairy co-operative societies and processing as farmers.
Milk can be used to produce other products, including: cream, butter, ghee, cheese as well as yoghurt.
In Kenya, people have maintained their appetite for meat protein high since time immemorial despite the changing of menu all over. They always find a way to advance the styles to cook meat for example by baking, deep frying, roasting (adding to it some spices).
Most families spend at least 18% of their budget on meat every month. However if you are looking for a business idea why don’t you try agribusiness or aquaculture through keeping of livestock, poultry farming as well as fish keeping.
Meat products such as sausages also sell in Kenya.
Chicken can be either indigenous, layers or broilers. However, chicken products such as eggs are in high in Kenya from urban to rural areas since people use it for many purposes such as baking, beauty values, and protein value among others while chicken meat has its big customers being restaurants and hotel.
Vegetables & Fruits
Investing on food business is always a success considering that most people are migrating to the urban areas, the demand for food items will always be raising higher and higher.
However, people consume fruits and vegetables to maintain a healthy lifestyle not forgetting about vegetarians who needs vegetables in their most meals.
Cereals, Grains & Wheat
They create income from supplying cereals and milling cereals. People all over Kenya consume cereals in one way or another.
The World Bank made suggestions that cereals, grains and wheat take the biggest share on FMCG product.
Wheat make final products such as wheat flour- (for making chapatis, maandazi, bread, cakes among others) and Weetabix- rich in minerals for babies as well as good for family breakfast too.
This is a billion dollar industry with up to 1.6% of household consumption budget in Africa as whole. In every town in Kenya you find wine and spirits wholesale shops as well as high numbers of bars, clubs, and pubs.
Despite the health concerns that have increased concerning cigarette smoking, tobacco is still a hot product in Kenya. However, in the recent years brands have even advanced to manufacture flavored cigarettes.
In general cigarettes is a profitable business since the consumers will always need a supply on daily basis.
People will always quench their thirst with either soft or hot drinks. Soft drinks are preferably served cold they include; sodas, juice, packaged fruit blends, mineral water as well as carbonated water while Hot drinks are hot/warm served drinks such as tea, coffee among others.
Moreover, Kenyans consume at least hot drinks on a daily basis.
Other selling Edibles
Kenya being a developing country, most Kenyans are from middle class and are known to be the highest consumers of edibles like margarine, sugar, spices as well as chocolates more that the rich and poor homesteads.
There is a variety of sweet potatoes including white, purple as well as red. Most Kenyans consume sweet potatoes from homes and hotels to gain its nutrients from the yellow-fleshed sweet potato being a source of vitamin A, a lacking vitamin in Kenya. Vitamin A reduces chances of suffering blindness, malaria, diarrhea, and measles and boosts the immune system.
Kenya is does not only sell its products locally but also internationally. It is the 3rd largest exporter of cut flowers in the world which make about 10% of Kenya’s exports.
Thanks to the technology since flowers are highly perishable they are transported through the Nairobi airport terminals. Most of the product come from Lake Naivasha’s greenhouses having a large market, farmers do horticulture in large scales.
Tomatoes are third when it comes to the most consumed in the country. In the last several months the
The consumption of foods such as: rice, beans, maize and onions are highly demand in all parts of the country since they are common foods that Kenyans consumed.
Cabbages are common in Kenya and they are highly demanded in Kenya for consumption from homestead to hotels. Cabbages are as well said to be one of the most profitable foods in Kenya
Passion fruit farming
Passion fruit farming is one of the largest exports by Kenya. The local market is also selling as people use the fruit to make juices as well as making fruit salads which sell well in the market. Passion fruits can be consumed fresh and can also be used for manufacturing juices and yoghurts as a flavor. In Kenya we have two well-known types of passion fruits: the purple passion fruit that grows in high altitudes and the yellow passion that produce higher yields with high disease resistance.
Kenya imports refined petroleum from countries such as India, Qatar, Oman, and Netherlands among others. Petroleum is used for many purposes in Kenya being one of the products on high demand. It is used for fueling vehicles, electricity generation, and road oil among other uses.
Kenyan mostly imports packed medications from countries such as India, China, and France among others and sell them at a profit. Pharmaceutical products ever selling due to disease burdens among the people and they are little risks to take in the health industry.
Since Kenya does not product most of its medicine have good connections with countries like China to acquire quality and affordable medicinal drugs.
Vehicles and their spare parts are imported from countries like India, Japan, South Africa, United Kingdom, United Arab Emirates among other countries in large quantities due to increase in demand in the recent years.
Examples of automobiles are cars, delivery trucks, and tractors. For young entrepreneurs who are looking for business ideas you should consider importing automobiles in Kenya but mostly focus on car importation as they are on the highest demands.
In Kenya we have cultural practices and one of the best from our own Maasai is making of beads. The Maasai community are the source of the popular ‘Kazuri beads’. These beads are used to make beautiful colorful necklaces, bracelets, anklets, as well as earrings.
The beads are distinct items playing a role in the tourism industry in Kenya. The used colors have special meanings for example; red is a symbol of blood, power, and bravery while the green color symbolizes prosperity.
The final products made from the beads are sold to the local people as well as tourist from different parts of the globe.
Just like the Maasai Akamba community expose their skills by making Ebony carvings. The Akamba wood sculptors work is prolific and is also distinct in the whole Sub-Saharan region.
Ebony is readily available in the eastern region (province) of Kenya, a region where the Kamba community lives. In Kenya it is easy to find the Ebony carving in souvenir shops but they are not common in many parts of the world. The wood sculptors ensure a fine finish that flawless.
Recycled glass and bones
In Kenya, entrepreneurs come with creative and unique ways to make money. However, they hand blow glasses to make decorative accessories, jewelry as well as glass windows that are stained.
In some parts of Kenya these products are made by disabled artisans and earn a living out of it. In many places you find the product on displays to advertise their product attracting customers from their beauty.
The customers can be Kenyan or even foreign people in Kenya as tourist. Moreover, people will always need decorations for their hotel, restaurants, and offices as well as home because people around Kenya in the current decade have been concerned about construction of prestigious houses for themselves.
The Maasai community have cultural blankets that are made from either cotton or wool. The covers are perfect for protecting one from cold weather.
The blankets are mostly dyed red or even mixed with other colors making them attractive as well.
These covers has a large market such as school where they recommend them to ensure uniformity in the school dormitories. Moreover, the local people buy them and some even make design clothes from them and the best thing it has never run out fashion.
After the ban of paper bags in Kenya, people have turned back to the use of other bags to carry their items in. although for a long time they have been there in the past few years there have been increased demand.
Well the Kamba community have utilized their skills to make beautiful hand-woven baskets that vary in sizes and makes to satisfy their customers.
They are made from sisal plant and come in different styles, designs and colors. They can be used for various purposes including; shopping since they have fitted inside to accommodate the user’s goods and essentials, they can also be used for fashion since they are beautiful with attracting colors however you can make matching outfits to the basket and become a fashion icon.