Top 20 Tips on how you can Profit from Facebook Groups
It unfortunate that a lot of Facebook users do not know that they can make money from the applications where there are billions of people and millions of groups sitting on the goldmine.
An individual can create a Facebook group without any cost where you can build a community, ask the community what they want to purchase and sell them your products.
A Facebook group is an easier way to put people with a common goal together. However, they give Facebook users the opportunity to have a connection according to their interests in a specific field.
The group member’s gets a platform on which they can get interact with like-minded people and share ideas. Since humans are social beings groups are common all over the globe and Facebook groups are one of the best way to reach out people with a common goal.
Facebook Groups is one of the best tools to make money by either charging for access or using it as a subtle promotional platform. One can be active to your group as well as other groups and contribute in a meaningfully then other group members will be interested to know a field that you sell.
Moreover, people use it for sharing information and networking where you can get a variety of opportunities to make money from.
Important steps to consider when preparing a Facebook Group for money earning:
1. Know your purpose
One should consider the intent towards creating a group by making sure you know what aim/goal you need to accomplish, the members should positively gain and also you should have a plan on how to make money in the group.
2. Do your research
Before creating your own group it is important to join other groups and learn what people like or dislike as well as learning how to participate, communicate and interact with the group members.
You can also identify content that you can use to create your group but still with a unique style to make it more fun. From this one also learns how it feels being a member of the group.
3. Establish a name
A group name should be appealing and descriptive to the Facebook users ensuring relevance. The name should also be informative, matching the group’s topic or main agenda in order to attract the targeted market so as to make people eager to discover what you are offering.
It is also important to pick the right icon and a smart and attractive header in accordance to your brand since it is the first thing people see before deciding to join the group.
4. Recruiting people
Ensure that you add the right members to grow your group fast as this what will determine your group’s failure or success in future. Always ensure that you recruit people who are interested, you get to know if one is or not interested by asking first despite the relationship you have with them.
You should not use other groups to search to members for your own group for instance by writing on their comments “Hello people! Interested to join a new entrepreneurship group? I bet you will love mine.”
Such doing is considered rude because other entrepreneur are also struggling to build their groups. Instead you should use your personal Facebook page by making announcements as well as asking people to share the information with their friends to invite people into your new group.
One can also add an invite to their opt-in requiring them to join the group and be part of the big thing.
5. Set clear guidelines
As an admin it is up to you to set the rules clearly stating what you expect from your group members. Also create a friendly environment to encourage members to participate in group discussions and other contributions.
It is also important to show appreciation and value them as members of your community. Bring up that breaking the rules of the group will get them banned permanently although it might sound harsh it is important to ensure that your group will not get overrun by spam and negativity.
You can also add your instruction regarding the set rules to the group description section and pin it to the discussion section where it will be clearly seen by every member of the community.
6. Provide strong leadership
It might not be easy to manage a Facebook group as you may think this is because you are dealing with different types of people. An admin has to dedicate your time and resources to ensure you have a strong leadership to the group.
Control discussion by ensuring that they are focused, lively and not boring and also be committed to participate in your group to prevent negative behavior and spam from being committed while you are away.
However, if the community grows there may be need to hire a few trusted people to help you moderate the Facebook group.
7. Welcome and engage members
It is important to welcome your new members joining your group. You can ask them to introduce themselves to the rest of the members by tagging their name and share what you hope them to gain from the group.
Always appreciate the participation of members in the group by either by tagging them on your posts. You can also recommend their profession and use them in positive examples in group discussion. Further ensure that they feel free to participate in the group willingly.
8. Ensure active participation
A Facebook group only becomes successful when the members are actively participating with willingness. However, it is the admin’s duty to make sure that people in the group are lively by motivating them to participate.
You can motivate your community by sharing a theme for every day of the week based on the topic of discussion which can give them a rough idea on what to expect. You can ask different questions on the same field every week as well as open a free section for them to share their goals every start of the week.
As a leader you can brainstorm fun topic once in a while to kill boredom as well as starting conversations to maintain active participation among the members of your community.
9. Use apps
Use the technology to your advantage to help your group grow. You can post motivational posts daily which can inspire the group member to give them daily energy.
Also have a question of the day, a daily topic theme as well as loading posts on social media scheduler such as Edgar. You can also create a shortcut link of your Facebook Group to your desktop or use the Facebook Group App (installed from Google Playstore) to enable you to easily manage your group from your smartphone.
10. Promote yourself
After succeeding on creating a group you can now work on promoting your expertise, your brand and yourself in your Facebook group. Make announcements regarding your new products, webinars, events, sales special promotions, latest blog posts as well as inform them your offers to ensure business expansion and growth.
You can also encourage the group members that did not sign up for your email on joining to now sign up in order to ensure that incase Facebook groups are changed you won’t lose your active group members.
However, reach as many people as possible because the more members you have the bigger the audience so it is easy it becomes to target market for your brand. In a group with a minimum value of 1,000 members one can now make plans on how to monetize that potential.
It becomes even better for an admin to start earning money from his/her group as soon as it gets 5,000 and above group members. From there now one can start monetizing by:
a.) Purchasing and Selling
There are many “Buy and Sell” groups created on Facebook. They sell a variety of products from women beauty products to second hand machines. Such groups are of great help because they reach a wider market give people from every part of the country an alternative to get themselves good stuff at a lower price.
It also grants people the opportunity to communicate such a buyer and a seller which promotes the best business.
Through the interaction people build good relationships with each other in the Facebook group the business people are able to make sale with ease, which is a tool for a successful commerce and business world.
However, one can use join such group by simply clicking on Facebook search tool to find and join those “Buy and Sell” groups that matches your niche. Or even create a group of your own.
b.) Propose service
Facebook has many awesome groups available for everybody including; jobseekers, freelancers, headhunters to propose services or find jobs.
People can propose any freelance service like web design, SEO, writing, carpooling, home service, babysitting and teaching which people can earn from.
Facebook groups are used for communication to add value. Some professionals also create their own service groups where experts from the same field share their insights, opportunities as well as experience.
In the group, people (ones who work in the Human Resource Departments) may share job offers, collect CVs, interact with candidates and pick the qualified candidates.
c.) Driving traffic
Bloggers and YouTubers use Facebook groups to drive traffic in their websites. They share their links in group posts or on the group’s comments by just writing a short story to explain to people the details about and add your link to invite people to have a look. It’s advantageous because group members may like what you shared with them who may further share it in other groups or on their personal timeline.
By that one is able to drive traffic to their website and it’s also increases views for their videos which one get paid from.
d.) Get paid per post click
This is another way to make money from Facebook groups. You offer services to clients by helping them to get traffic to their sites which include YouTube Channels, Facebook pages. One can also explain how they go about to get a certain targeted audience for them and afterward get paid per post click.
e.) Collection of donations
If one has good project or is an employees of a non-profit organization like RedCross you can share your ideas in Facebook groups or find the interested people and create a group for tour project in order to work closely with the interested subjects.
In the group ensure that you keep people updated with the latest news and updates about the project. You can request the group members to volunteer themselves as well as make donations when necessary. In addition, it is important to thank them for their contributions to motivate them to continue with the same spirit.
Facebook Group Admins
In order to become an admin you have to take a step in creating your own group. An admin can make money through their groups through businesses or activities. Below are some ways for admins to make money through Facebook Groups:
f.) Manage your customers’ groups
A business person, social media server or an agency employee can introduce their customers by making them understand the value of Facebook groups and how it makes running of business easier.
However, you can help your customers manage and develop their groups by recruiting members, searching and approval of members, moderating posts and comments, publishing posts, how to archive group information
g.) Sponsorship and advertisement
An admin with very active Facebook group for example the popular Kenyan ‘Kilimani Mums and Dads’ which is a fans forum can plan a charge a fee for sponsoring and advertisement in the group.
However, there is a variety of methods such as directly messaging or pitching in the group’s cover one can also write a recommendation or even organize an event for your sponsors.
h.) Charging of membership fee
An admin running a group with added high value as either a networking or coaching club and it also has members who are celebrities, influencial people or professionals, he/she can charge a membership fee for the new people who want to join.
You can offer useful resources by sharing news updates and expert insights to you group and propose a monthly subscription fee from each member. Moreover, it is also possible to organize online events for the group members or even hold webinar on Facebook Live.
An individual with a nice project can share his/her details about the project through Facebook groups just like the procedure in donations. Make sure to always share news and updates about the project to the group and also ask their opinions about the project and discuss matters of concern.
After creating awareness about the project you can now ask them to help out by raising funds for launching the project. Moreover, you can make them an offer of selling them the product from your brand at a lower price and fix a date for delivery.
For instance you are searching for a business idea/angel, you can share your group’s potential with investors such as the rate of members participation, statistics on engagement as well as feedback which is good enough to convince them on funding your project.
j.) Sell business intelligence
An admin can trace valuable information mainly concerning business ideas on group posts or comment and can use the information wisely by organizing it so as to make it meaningful and sell it to an interested person.
k.) Consulting & Coaching
After managing a group for years in service to your customers one gains experience and may have also achieved a lot from the group.
This knowledge is very important as you can use it to offer your services as a Facebook Group Coach as well as a consultant as an expert by; firstly, teach your clients to become their own boss by creating and building their own groups and also help them manage posts, comments, group activities as well as members’ participation in the group.
l.) Affiliate links
This is a tracking process for performance based business on which a Facebook user place links that concern their brand’s products and services in the group on which if an individual clicks through and purchase that product or the owner of the link receives a commission.
The commission gotten from each product bought through your link is small but if you have a bigger volume one can pocket a handful of cash. However, placing a link requires psychological skills as well as marketing skill so as to earn attention from the targeted customer because people don’t normally just purchase things without knowing more details about it.
m.) Promote products or services
A business person can partner with the groups admin, or even form his own group to recommend your products and services to the group members. One just needs a large group of people to reach certain target audience who are interested or know people who would be interested with the products. The testing of a product rises the credibility to the business person as well as adds value to the consumers after testing experience.