20 Tips on starting Online Business in Kenya
In this contemporary world where business is no longer defined by geographical boundaries, online business is one of the best ways to employ yourself. In today’s era, most people have smartphones as well as access to internet.
Smartphones have made it easier for entrepreneurs to market their products and the consumers are able to view and choose the products that they need which make them place an order and pay for the product which is later delivered. With just that you can plan on taking your business online and deliver services and goods a wide market since people are mostly on their phone screens without being an IT expert.
Most people wonder if you need licensing for online businesses, however it depends on how you view online business. Licensing a crucial decision if you want to grow your business in the market.
Though it is an added advantage because it helps you acquire business loans from banks. This is due to the acknowledgement of your online business being legal. Some entrepreneurs avoid registering because they don’t want to pay taxes for their online businesses. Moreover, it is important to know that licensing will put you in a risk on paying liabilities and penalties when the government catches you.
Find a Market Niche That You Can Win
To be a successful entrepreneur you need to do research for a niche that is unique in the business market to make sure that your brand cannot be easily imitated. You can do this by identifying a need that people have and base your brand on satisfying that specific need with your products or services.
Consider that what you want to bring to market will be appealing to consumers. The market niche should also fit your hobbies or passions, you don’t want to do something that will not be fun doing.
In addition, if the business does not match your interest you should change it because if you do something you don’t have passion for you might end up dropping in after a short while and what you really want is something that will last long. You should not start looking for a product first rather start with looking for a market by doing some research on what people need or identify their problems and come up with a product that solves their problems.
If you want to create goods or services for a market that already exist you can visit your competitors’ sites and note what they are doing to satisfy the demand and go on to satisfy the demand better filling their gap.
Some of the business ideas include; webinar business, business coaching, vacation rental business, Search Engine Optimization (SEO) business, Ad management business (considering ads are increasing growth of Facebook, YouTube as well as Instagram),Box subscription business as well as chat bot businesses.
a Brand Name
A new online businesses will need unique identification that will stand out from other business on the Internet. The logo is so important for your brand because it acts like the face of the business which gives the target customers the first impression on what you have to offer.
However, the logo or the brand name should be meaningful and positive at the same time so as to attract customers and this need brainstorming in order to come up with a good logo.
If you have a generous budget you can opt to order or purchase a brand name from freelancers or professional agencies and get a wide range of logos on which you can choose a memorable and appealing one.
Don’t go for cheaper Web host providers since they mostly have slow performances since they thrust too many websites into a single server.
The best Webhost should:
- Have a good technical support.
- Offer the features needed to run your online store.
- It should have a decent uptime of at least 99% uptime
Use Attractive Images
In the current world people like appealing things therefore visual content can help you attract consumers. Most people will always like and view articles with images, this make it evident that people can be drive towards curiosity by a picture.
When an individual is online shopping they are more likely to make orders if the product images is clear. As an entrepreneur you should consider creating pictures that are of high quality with a clear message on them that makes the serious know that you are a serious business person as they fear being coned.
Moreover, not only the products images you should also ensure that your website images, social profiles as well as all your brand is clear and of high quality.
In case you are still new to the business world and have low budget you can opt to used high-defined free stock photos on a low budget to fill you creativity.
Build a Website
An entrepreneur need a professional website since it is the foundation of online marketing. Create a website so that when people search for products or service in the internet, they will find you brand’s websites where they can find information, as well as order your products online.
You need a business website so that bloggers and advertisers can be able to link back and drive traffic. The business website is also used to advertise ones brand and make people to gain your trust as well as convincing people to purchase your goods and services. However, you can hire expert designers and developers create your website.
Moreover, you can build a simple website considering the following tips:
- Choose one plain font and a white background.
- Ensure your navigation is simple and clear on each page.
- Only use graphics, audio or video if you want to make your message attractive.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy.
- Make your website customer-friendly.
A strong personal brand is needed mostly for entrepreneurs who want to provide services such as teaching online course as well as consultants. This is because such businesses need friendly interaction so as to be most comfortable with your customers.
Remember to tell people about your business, define who you are and share the benefits or goodness and uniqueness of your products. Brand yourself in a natural and honest way since it the best way to win people’s heart.
Help people to access information through internet by providing information without payments to other sites as this will win you more traffic and improved search engine rankings.
Most importantly always remember to include a link to your site all the information. Offer people free expert content, create articles and any other useful information that people find useful and share your content through online articles on which you can include a text telling people to share with their friends.
Embrace Digital Marketing
Online businesses reach a large audience from all over the world trough internet at affordable rates with digital marketing. In the current world, digital marketing has made it fair for all entrepreneurs by allowing medium and big businesses to have a healthy competition and event overdo each other on the Internet.
If you focus on digital marketing by building ones brand online with a specific target audience you can easily compete with a little capital in crowded market with a small marketing budget.
Save Files Online
It is highly recommendable to store your business assets like images, songs, documents as well as videos on cloud storage which is online rather than storing them in external portable hard drives.
The cloud storage is beneficial as it reduces risk for losing files, and it also gives you quick access to your assets anytime you want and no matter where you are as far as you have internet access.
In addition, one can send and share ones online files with ease since they are on the web already. One of the best cloud storage service provider is the pCloud on which if you sign in you are offered free 10 GB data.
Consider Starting Your Business on Wordpress
The use of checklist is highly recommended when you want to build your company’s website on WordPress this is because it is easy to use and direct. You just need to buy a website domain, select a hosting service, on your server you are needed to install WordPress software and then set up a WordPress website.
After finishing the setup, Uncode creative WordPress Theme to ensure you’re your theme is appealing and professional because free WordPress themes never give enough customized options.
Moreover, the Creative WordPress has 200+ options that can work with +28 powerful page builder modules that makes it possible to achieve high-customization of detail and work on your website.
Building Ecommerce Store On Shopify
A review from Profit industry’s statistics states that ecommerce will manage up to 95% of shopping worldwide by the year 2040.
As an entrepreneur is you are lucky to find a good niche in ecommerce that can create for you large profits, try to build your online store using Shopify. Shopify is one of the main eCommerce platforms that has the 2nd largest market share of about 20%, with Woo Commerce being the largest.
In order to make a quick win in eCommerce, you should build credibility and trust for your new created Shopify store on day one. One of the best tactics to do that is developing product reviews. ‘Opinew Shopify Product Reviews App’ as well as the Importer will produce many product reviews from real buyers and add them on your website’s product pages which helps you calculate sales and profit automatically without having to struggle.
Build a Community
Creating a community for your potential customers or your loyal fans is one of the greatest growth in online business. You should be able to identify the consumers of your products and the ones who support your business and create a community starting from tens and within no time you might reach thousands of fans.
People to consider are ones that willingly refer you to their pals and relatives and well as give you positive feedbacks. However, if you offer the best products and services you have no doubt that it will be easier creating such a community.
Focus On Customer Support
When you get customers, with time some leave or even lose their loyalty to your company. Most importantly, consider the relationship that you build with your target customers, by maintaining a friendly and free experience to customers from the purchasing to the selling of products or services.
Invest intensive resources to improve your customer service which will leave them coming back for more product and develop every customer’s value for lifetime.
Even if it is not all customers who will come back at least 40% will come back to buy your product. Always prioritize and respect your customers which can make them voluntary become your brand ambassadors by:
- Offering target customers products that complement their original purchase.
- Send out electronic loyalty coupons they can redeem on their next visit.
- Offer related products on your "Thank You" page after they purchase.
A big percentage of the world’s population are daily using social networks and day by day the number is increasing with the advanced technology. A business person should embrace use of social media to market their brands by creating awareness and growing sales.
Therefore, when starting or growing an online business in the recent years, you should create a well-rounded marketing strategy on social media ensuring to covers most social networks such as Facebook, Instagram, Twitter, LinkedIn, as well as Snapchat and telegram. With analytic measure and creativity you can manage to reach out to many people and you will end up winning big.
Use Search Engines to Drive Targeted Customers To Your Site
One of the easiest ways to acquire traffic to a new website is by using Pay-per-click advertisement. Using Pay per click is advantageous because; the PPC ads show up on the search pages there and then, allowing the user to test different keywords, headlines as well as the prices. Apart from receiving traffic immediately, one can also use PPC ads to discover your most converting keywords.
Use the Emailing Marketing To Find Customers
One can create the most valuable asset for your online business by building an opt-in list which is an assurance that your customers and fans/subscribers have permitted you to send them an email meaning:
- The needed your product or services.
- The relationship between you and them will be a long term one.
- They will respond to your and the already like your products.
However, Email marketing is a cheaper and highly effective means compared to print media, TVs or radios since it is so targeted.
WRITE A COPY OF SALES
The entrepreneur can create a proven sales copy formula which shows the selling process from when one was a visitor to when he/she purchased. However, you can increase sales by;
- Establishing your credibility as a solver of this problem.
- Adding testimonials from consumers (ones who have used your product).
- Advertise your product or service and mention its benefits the user.
- Make offers to your customers
- Give a strong guarantee.
- Develop urgency in your and ask them for the sale.
SELECT A SHOPPING CART.
It is the work of your web designer to choose a shopping cart system that is appropriate for your online business. Below are some tips to consider when it comes to online shopping cart:
a. Show customers the security measures you have put in place to avoid abandonment of carts.
b. Clearly communicate shipping cost with your customers.
c. Ensure usage of innovative login solutions.
d. Use high quality images of products but they should be compressed.
e. follow a few basic SEO practices.
With all the steps well done you can now fill the internet with your products putting in mind that it can accumulate thousands of products.
- Choose a color for your shop to suit making it stylish and unique
- Apply Social Media and Email marketing tactics
- Also consider marketing offline a bit.
- Make your closest friends/family your first customers
Every business person should have payment option which customers can pay him/her through after they purchase product from your set online shop. There are various ways to accept payments of online goods and services in Kenya such as PayPal, Credit Cards, PesaPal as well as M-PESA.
In conclusion, in order to set a start for a successful online business you should use search engines to drive traffic to your site, create a professional reputation for yourself and brand, maintain friendly interaction with your customers and fans through emailing, raise your income through back-end sales and upselling.